Mauna Kea Observatories

[ Conceptual Design ]

[ type: Branding & Way-finding Systems ]

[ year: 2016 ]

[ special thanks: Timothy Samara ]

Mauna Kea Observatories are an independent collection of astronomical research facilities located at the summit of Mauna Kea on the Big Island in Hawaii. Mauna Kea houses the world's largest observatories for optical, infrared, and submillimeter astronomy. They are funded by government agencies of various nations thus they have different logos. I developed visual language that will connect them all and making it easier for visitors to navigate the area.

— Where earth meets the sky.

The map of Mauna Kea summit could be translated to look like a constellation. The logo comprised of set of dots of different sizes. The dots are in a ratio with the sizes of the actual observatories and they preserve their positions on the map.

Each of the facilities have a unique mark that is based on the previous mark that “rules them all”. How it works is the mark rotates and each point that represents the facility creates the bullet for the word mark.

Every facility has its own stationery that is distinguishable by the color of the stationery and size of the die cut on business card and letter heads.

As for the business card - the die cut creates a bullet for the facility as well as bullet for the name on the other side of the business card. Each, business card, letterhead and envelope includes also the “line work” that is important part of the branding for Mauna Kea Observatories.

Mira Pipova
New York / Prague

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