Macarón Café

[ conceptual design ]

[ type: Creative Direction ︎ Brand Identity ︎ Photography ]

[ year: 2017 ]

The aim of this project was to design very powerful, distinguished and energetic visual language for macaroon bakery, coffee shop & gift shop, that will scream across all the aspects of branding of this company and talk to their costumers both children & adults. Besides very simple yet playful logo design, web design, packaging & environmental design for the cafe, the main objective was to create appropriate advertising campaign to capture the cheerful & upbeat nature of the company.

Mira Pipova
New York / Prague

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